News BYTE – Flexible Charging

THE CHALLENGE

What would be a quick bite-sized way of conveying news to Bangladeshis – anywhere, anytime? Robi wanted to introduce a service to its valued customers to keep them up-to-date with the latest news from different media houses through a single port. The contents would be readily provided by some of the leading news agencies in Bangladesh, and Robi already had a massive distribution channel through its millions of subscribers. The next step was to seek the right integrated platform to bring it all together!

 

 

THE SOLUTION

SSD-TECH proposed the all-new subscription based Robi News Bite service, a single channel for mobile subscribers to get all of the day’s crucial and happening news in Bangladesh through SMS, USSD & IVR.

Through this service, Robi subscribers would be able enjoy the following:

  • Latest news updates from leading TV channels, newspapers and online news sources at an affordable cost of BDT 2 per every 5 minutes of listening time
  • Most effective bite-sized and updated news service
  • One easy number (22000) to remember in order to retrieve news – anywhere, anytime

KEY BENEFITS DELIVERED

Robi News Bite’s 3 easy-going methods of delivery included the following:

  • USSD Subscription
    Subscribers could subscribe for the SMS news alert service through USSD by dialing *22000# and following easy instructions.
  • SMS Subscription
    Subscribers could subscribe for the news alert service by sending specific keywords to one single short code 22000 for various available news channels, such as Prothom Alo, Independent, ATN Bangla, Dhakatimes, 24 News, Cricket News, NTV News, New Age News and Kaler Kantho.
  • IVR Subscription
    Subscribers could subscribe for IVR news service by dialing 22000, after which they could listen to the most updated and reliable news from different TV channels, newspapers and online news available across 64 districts in Bangladesh. Best of all, they could select the type of news they want to subscribe based on their preference.

All users would further be able to enjoy auto-renewal service and could easily unsubscribe from the IVR service by dialing 5 after 22000 and then following instructions to confirm opting out.

THE RECOGNITION

With Robi News Bite, millions of Bangladeshis could listen to their favorite news from leading media across the nation. Knowledge is power indeed in the hands of society, and ssd-tech is proud to help provide the channel for Bangladeshis everywhere to gain the latest information, regardless of time and place.

 

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