Robi wanted to build an e-marketplace and classified platform to connect buyers and sellers who wished to trade just about anything, online. In a way, it was something akin to the celebrated eBay concept except that it had to be more mobile centric as most Bangladeshis have mobile phones. How would Robi, a first-rate telecom operator in Bangladesh, extend their services further and make this value added online marketplace a reality?
The common zone for product/service introductions was the online website, where Robi subscribers could post classified ads for their products and services. The service short code was 8484, and some of its unique features included the ability to:
Through Robi Bazar, ssd-tech provided Robi’s postpaid and prepaid customers a handy new way to trade over mobile, website and smart phone apps. This real‐time online archive of classified advertisements allowed sellers and buyers to respectively publish and see information on goods and services – from anywhere, anytime. Viewers could browse through the items and services available online or via the mobile app as well.
Robi Bazar was designed to be a very personalized service for Robi’s postpaid and prepaid customers and to support multiple channels. Key benefits and technologies delivered include the following:
Covering a major market share in the Chittagong Division, Robi Bazar now facilitates millions of Robi users to trade online and via multiple accessible channels. The process is simple and easy‐going – subscribers of the service do not need to deal with “rocket science” to use it! And this is what separates ssd-tech’s services from many of its competitors – making complex technological processes pretty simple and user-friendly.